Description
About the Role
Ring Concierge is a rapidly growing female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. We are seeking a Retention Marketing Manager to become an integral part of our team. In this role, the Email & SMS Marketing Manager will be responsible for owning the execution and analysis of performance in our retention channels (email, SMS, and loyalty) and partnering with the Director of Omnichannel Analytics & Digital Strategy to build strategies for delivering on revenue goals in these channels. The ideal candidate is entrepreneurial, strategic, data-oriented, and has a strong background in email & SMS marketing channels.
Responsibilities
- Fully manage email (Klaviyo) and SMS (Attentive) channels through data-driven campaign calendar development and list growth strategies that ladder to overall company revenue goals
- Own the flawless building, scheduling, segmentation, and deployment of all emails & SMS campaigns and trigger flows
- Develop always-on journey flows, optimizing and building new welcome, post-purchase, abandonment, and lifecycle programs using insights from customer journey mapping & purchase data
- Own retention channels rigorous A/B testing roadmap to consistently optimize all elements of the email/SMS programs, including subject lines, segmentation, creative content, send times, and landing experience
- Responsible for robust weekly, monthly, and quarterly email, SMS, and customer reporting to cross-functional partners, leveraging data insights to impact go-forward strategies in retention channels
- Develop more in-depth segmentation strategy across all owned channels to improve customer retention rate, build cross-channel loyalty between bespoke and fine jewelry, increase customer lifetime value, and build personalized programming
- Partner with graphic design, integrated marketing, and merchandising teams to collaborate on story-telling opportunities that reflect learnings from reporting & testing and ensure consistent messaging across all marketing channels
- Oversee relationships with existing and new retention marketing vendors, staying up to date on latest releases & identifying partnership opportunities to grow the channels
- Ensure all marketing efforts are in compliance with internal guidelines, industry best practices, and legal regulations, including CAN-SPAM and CCPA
Requirements
- 4+ years experience in email/SMS marketing role
- Proficiency in email marketing platforms & tools (Klaviyo/Attentive preferred)
- Proficiency in HTML/CSS
- Experience managing content calendar deliverables across cross-functional teams
- Strong understanding of CRM data & reporting structure
- Strong technical understanding of ecommerce tools
- Passion for fine jewelry space and alignment with our brand’s values
- Proficient in Excel
Details - NYC
- Hybrid role located in midtown NYC (3 days in office)
- Office Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours (with the possibility of weekends during busy season or sales)
- Health, Vision & Dental Insurance for full-time employees
- We offer generous employee discounts on our fine jewelry
- Paid time off
- The salary for this position is $80k-$110k, commensurate with experience