Branded Content Specialist

Description

The Branded Content Specialist will work directly with the Director of Branded Content and the rest of the Whole30 Content Team to brainstorm, create and manage paid and unpaid branded content campaigns on Whole30 digital and social media platforms. In this role, you’ll advise the Branded Content team on deliverables and asset requests needed for creative campaigns. You are the visionary and resident creative, an all-around digital content generalist who is comfortable working in video, photography, and written mediums. You’re collaborative, have an eye for up-and-coming digital creators and trends, and know how to connect the dots between Whole30’s message and the unique skills of individual creators to produce best-in-class branded content campaigns for Whole30 partners. Our ideal candidate is experienced in creating content and managing the content creation process from start to finish, delivering results to support our partners’ goals and initiatives. They have a keen understanding of the way users engage and consume digital and social and can seamlessly deliver results for a range of priorities. They are self-motivated and work autonomously but show leadership and organizational skills for managing creators and collaborators for campaigns. You dream in trending sounds, have the perfect reaction meme on deck for every situation, and end your day on your FYP. If you’re looking to join the Whole30 team in this position, no problem or deadline should overwhelm you, because you know you’ll find a solution. You should have exceptional time management and organizational skills – always prepared to manage the task in front of you. You should know how to keep it simple and be obsessed with execution and results, individually as well as on behalf of the entire team. You should absolutely be a team player who embodies and is invested in our Whole30 community goals and values. And you should represent authenticity, integrity, and excellence across the board. Essential Roles and Responsibilities Our ideal candidate is experienced in: Digital and social content development and management for a range of different brands and products Content creation including video, photography, and written mediums. Understanding the digital/social media landscape and adopting emerging trends and best practices to stay engaging in a crowded market Responsibilities include but are not limited to: Manage all content related to new partner rollouts and ongoing promotional opportunities for Whole30 Approved partners Preparing creative briefs, storyboards and creative proposals for partners and collaborators, and managing the creative vision on branded content projects from ideation to execution Assigning creators and Whole30 contractors for creation of branded content assets including graphic designers, recipe creatives and influencers Vet and edit branded content assets for messaging and accuracy before passing along to Director of Branded Content and Branded Content Coordinator for review Creating and editing content as needed: being the face of Whole30 on and Instagram Story, creating video, photo, or copywriting assets Collaborate with the Content Team to produce special Whole30 content projects Stay informed of best practices and emerging trends in digital marketing