Cherrelle Moore: The Future (of Streetwear) Is Female
TELL ME A LITTLE ABOUT YOURSELF.
My name is Cherrelle Moore aka Cherry. I’m from Queens and I’m an Aries.
I’m a bunch of everything… I love helping people, I’m wild and crazy… in a good way! I honestly just love helping in any way that I can, from personal to making connections. And I have a streetwear brand called Cherrypose!
WHAT IS CHERRY POSE AND WHAT CAUSED YOU TO CREATE IT?
I was always in the sneaker industry, I’ve worked at Footlocker and Flightclub, and then I started working with smaller boutiques like Extra Butter and Alife, so I always was infatuated with streetwear. I always loved men's clothing as well. Growing up I was just such a tomboy. I always wore boys clothing and it was cheaper too, and it could fit me so I was like ‘why not?’ But it caused me to question, why don’t female brands selection of clothing have options like this? Why do I need to shop in the men’s section for it? Sometimes men get the good stuff and it's weird, like the girls collection is always made to be “girly” and is often constituted of pastels or glitter, and I didn’t want that. I wanted just simple but cute and comfortable stuff. And that shouldn’t be exclusive, so I just decided to create my own brand for women, men, and non-binary.
AS STATED IN YOUR NAME, CHERRIES SYMBOLICALLY AND LITERALLY ARE A BIG PART OF YOUR BRAND, WHAT IS THE REASONING BEHIND THIS?
It just stems from my name. Cherry is just a shorter term for Cherrelle, so I just really thought about that because it was hard figuring out a name for my brand. Cherries also have a sexual connotation when you think of popping your cherry, and I wanted to make a brand that incorporates sexuality, allowing people to own it and just be comfortable around the topic. I feel like people often act as if sex is such a taboo, but everyone has sex, and there’s nothing wrong with being sexual.
WHEN IT COMES TO YOUR CLOTHES AND CREATIVE PROCESS, FROM WHERE DO YOU DRAW YOUR INSPIRATION?
Just New York and everyday life. New York is such a melting pot, you’re always seeing different cultures and people. Also from traveling, and just meeting people everyday is so inspiring to me; it feeds my everyday creativity. Encounters, big or small help with my designs and what I chose to incorporate in my work. It just comes honestly from everyday interactions and situations.
WHERE DO YOU HOPE TO TAKE CHERRY POSE IN THE FUTURE?
It’s crazy, because even before this whole cherry fad even started, I really wanted the brand to be in H&M, Forever 21, and all these big outlets. I still want to accomplish that and take CherryPose to bigger markets, but I also want it to be in smaller boutiques as well. We’ll see.
YOU RECENTLY WERE ON THE AFRO Bleus PANEL TALKING ABOUT WOMEN IN STREET FASHION. HOW HAS YOUR EXPERIENCE BEEN GROWING CHERRYPOSE IN WHAT IS KNOWN AS AN “ALL BOYS CLUB?”
It’s frustrating, you know. I’ve always had a voice in these male spaces, especially when it comes to contributing my ideas and opinions on the female lines, because they want a woman’s opinion. But, it’s definitely hard for women of color to branch out and do their own thing because we just don’t have the resources, or the network and exposure of the streetwear culture. I’m blessed to have so many friends and people who believe in me and invite me to events where I can grow and network. But, it is definitely hard. I’m still struggling today. Hopefully, I think social media can and will change this. You can accomplish anything on social media now, and it’s a tool I’ve really been using to expand and grow.
HOW/OR IS THIS “CLUB” CHANGING, AND WHAT WHAT DO YOU SEE AS THE FUTURE FOR STREETWEAR?
More female bosses, more brands created and spearheaded by women. As women we have a big influence as well. Sure, it may have started with men and the hip hop culture, but that’s just as much a part of women and our identity as well, and I just want to see a big change in the representation of producers to consumers, as well as being someone who can help facilitate this change. And I think this change is happening already, it’s slow but sure.
WHAT OTHER PROJECTS CAN WE HOPE TO SEE FROM YOU IN THE FUTURE?
I have a jewelry line out right now. I collaborated with this brand run by another women of color called M Squared.
I’m trying to collaborate more with women of color owned brands and businesses, it’s something that’s important to me. It’s not about just helping myself but other women as well. And it doesn't have to be women of color, but I love just helping women in general grow and connect in the creative industry. I’m also working on a project with Asos right now, which has been amazing, so stay tuned.
WHAT DO YOU FEEL MOST ACCOMPLISHED FOR IN YOUR LIFE RIGHT NOW?
Honestly, my brand and just loving myself. You know, it took me a while to love myself and push myself to create Cherry. And like I said it’s been hard, I don't have an agent or manager, I’m really doing this all on my own. But it took time to get out of this bad space of self-criticism and self-doubt. As it’s been said, we are our own worst enemies, and I was definitely my biggest critic standing in my own way. The mind is so powerful, and that’s great, but sometimes it sucks. It’s really about understanding how to speak things into existence and how to use the mind for positivity. If you want to do something, just do it, and if it doesn’t work out, well then now you know and can either move on to the next thing or find a way to do better the next time.
OUR NEXT PART ARE FIREBALL QUESTIONS, ANSWER THE FIRST THING THAT COMES TO MIND.
DESCRIBE YOUR STYLE IN TWO WORDS.
CLOSET MUST HAVE?
Sneakers. Airmax! They were my first sneakers.
Pharrell. He doesn’t even age, which is crazy!
Aaliyah off back. I wanted to be just like her.
Also Aleali May. She’s a big icon for me.
I’m not an app girl… I really try to stay unplugged as much as possible. Right now I’d say my favorite app is Duolingo because i’m trying to learn different languages.
WHO’S SOMEONE THAT INSPIRES YOU?
My mom, of course.
And my boyfriend, he really pushes me so much.
FAVORITE FASHION DECADE?
2000’s. It did get a little nasty… but we had some good stuff!
FAVORITE LAST THING YOU’VE READ?
Eat, Pray, Love. That was an amazing story — the journey of self-love. It was really inspiring.
SOMETHING YOU CAN’T LEAVE HOME WITHOUT?
My phone! Unfortunately!
Besides that, my Cherry ring.
FAVORITE ARTIST OR GENRE?
It was Kanye… but you know… those Gemini’s...
So besides Kanye, Lloyd Banks.
By: Morgana Van Peebles