Meet Evelynn: The Brains and Beauty Behind the Streetwear Blog Evemeetswest
By Morgana Van Peebles
Tell me a little about yourself.
My name is Evelynn, but my family calls me Eve! Hence the name “evemeetswest.” I was born and raised in Northern Virginia and have had a crazy journey thus far that’s taken me from interning in the White House, to doing social for a slew of brands, to creating my own platform and everything in between.
You’re originally from Virginia, what brought you to LA?
Honestly, creative opportunities. Back then, I really wanted to work in fashion, beauty, and tech, honestly, any sort of creative industry really. I knew I would have way more opportunities to do so in LA, and I was right!
When did you decide to start your blog, and what sparked your interest in fashion?
After I moved to LA to do social media for a women’s shoe brand, I started meeting others in the industry doing similar work who were also creating their own platforms and identities on social media. I realized that in order to remain competitive in future roles, I had to create something for myself. In essence the way I saw it was if I can build something for myself, I can build something for others too.
When putting together content, from where do you get most of your inspiration?
Honestly, creating content is a very fluid process for me. From other content creators to the sights and sounds of Los Angeles, to nature, to vintage ads and other things I used to like as a kid, I feel like inspiration really is everywhere.
You do so much more outside of your life online, can you tell us about some of the work you did for the White House? What was that experience was like?
Sure! After I graduated college, I interned in the Office of the First Lady Michelle Obama for a summer where I worked in the Office of Scheduling and Advance. It was honestly one of the most if not the most pivotal work experiences I’ve had. It toughened me up for sure. I think the gravity of where I was came with its own set of challenges. When you’re working somewhere of such significance, you have to be on your A game, period.
When it comes to working with brands, do you find that sponsored content and collaboration helps you grow as an individual creator and vice versa?
I think it does because it challenges you to do more or show a different version of yourself at times. It definitely keeps you on your toes.
Where do you see yourself in the next five years?
In the next five years, I see myself owning a brand and/or a non profit organization while simultaneously still living my best, happy life!
In terms of the behind the scenes of your job and social media, what are some of the hardest moments you’ve encountered as a creative/influencer, and how did you deal with them?
I think one thing anyone who works in social runs into is getting burnt out. You’re always having to think of creative and different ways to market a product, and sometimes it can be a challenge when the product or item is in such a small niche category.
What do you feel most accomplished for in your life right now?
I feel most accomplished for making a name for myself while fully staying true to myself. For existing and representing in places where my being is disruptive and for paving a way and helping women along the path.
With majority of work being online, how do you balance your screen time and everyday life, and how do you find ways to unplug?
It’s a hard thing to do and I really don’t have a concrete answer. At the end of 2018, I was feeling super burnt out and really had to slow down. Going into nature has always helped me re-balance the scale.
Is there anything you would like to share with our readers that I haven’t asked you?
I think it’s important to share that for all the yeses I’ve had, I’ve also had an equal, if not more amount of nos. Winning at everything is not realistic and also not the most helpful. There are lessons to be learned and stories to be written so continue moving in the direction that you want and keep an open mind. You will get where you need to in due time. What is yours is yours and I firmly believe that.
Ok, so this next part is just some fireball questions. Answer the first things that come to mind — describe your style in two words?
Street and sweet.
Something you can’t leave home without?
Closet must have?
Sneakers — in general.
What’s the best part of your job?
Being surrounded by things I’m passionate about.
Current favorite artist?
Current? I’d have to say Tierra Whack.
Oscar Isaac and Michael B. Jordan.
Who’s someone that inspires you?
Oprah, Beyonce, Janet Jackson, and all the strong women I surround myself with!
Favorite last thing you’ve read?
Medical Medium Life Changing Foods.